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LOCAL GOVERNMENTS Prevention is the only solution to nonpoint pollution and polluted runoff. Cleanup and enforcement can't cover every street, driveway and parking lot. The biggest challenges to preventing nonpoint source pollution are information and action. Storm drain stenciling is a means to educate and promote voluntary action for pollution prevention.
According to a national 1999 Roper survey, many people still mistakenly believe that industry is the greatest source of water pollution. Everyone values clean water, yet many people don't understand the threats from nonpoint pollution and stormwater runoff. Nor do they see their contribution to the problem or solution. Stenciling can help. EPA recommends storm drain stenciling In the new Phase II Storm Water Rule. EPA's inventory found urban runoff discharges from storm sewers to be a major source of water quality impairment nationwide. The new EPA Clean Water Act Phase II storm water nonpoint rule for urban areas requires public education and involvement for even smaller cities than before. In guidance under this rule, EPA recommends storm drain stenciling for public education, involvement and illicit discharge prevention. [Sec.122.34 (b)(ii)]. Stenciling next to storm drains alerts others to the fate of runoff water and the pollution carried with it from lawns and streets. The stenciled message is highly visible. A Florida study showed stenciling is cost effective and lasts longer than tape-on curb-marker images that soon separate from pavement or are easily vandalized by collectors. And when it's time to refresh the stencil, the community involvement activity reaches a whole new set of volunteers and yields another opportunity for media attention to spread the message of pollution prevention. Studies in Wisconsin, Oregon and Washington have shown stenciling works to raise awareness of pollution and stormwater runoff destinations. Over 75% of people who had seen the stenciled drains knew where their water went, compared to about a third of those who had not seen a stenciled drain. People who have seen stenciled drains appear to be willing to change some behaviors once they understand their effects. For example, in Oregon a wetland debris problem was solved after a student storm drain stenciling program in upland neighborhoods stopped trash coming out a culvert that had been identified as a serious source of litter to Jackson Bottoms Wetland Preserve. Storm drain stencils make a powerful impression. In Wisconsin, surveys showed that even residents in unstencilled neighborhoods recognized the stencil message and realized their stormwater drained to their lake. They had apparently seen the stencil elsewhere locally and it made a lasting impression. (Therefore, consider stenciling public places like shopping mall parking lots and other places people frequent. Auto parts store parking lots are also a good idea to inform "do-it-yourself" oil-changers.)
IDEAS FOR ENGAGING YOUTH AND CITIZENS: Build partnerships among these groups. Everyone needs clean water and it develops a sense of community to work toward it together.
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